Nowadays, OTT platforms are gaining huge popularity among people.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT platforms offer multiple contents via the internet.
Netflix, Watcha, and TVING are 대표 examples.
Unlike traditional cable TV, users can choose what they want to watch at any time.
There are many reasons why OTT has become popular.
It allows people to enjoy different genres from a single service.
Users can pick movies, dramas, or shows according to their interests.
Another benefit is its lower cost compared to classic TV services.
Being able to stream anywhere using mobile devices is also attractive.
However, as subscription fees keep rising, more people feel financial pressure.
Because of this, interest in free streaming services is growing.
Free platforms Free streaming supported by ads let people watch without cost.
This is especially attractive to users who care about budget.
FAST services are becoming popular as ad-supported alternatives.
An example is KT’s “Gi Live,” which attracted many users.
FAST is seen as a future growth engine in a slowing TV industry.
Free streaming’s strongest point is that users don’t need to pay.
Another plus is the wide range of available programs.
The disadvantage is that ads are unavoidable.
Some free services may offer lower-quality content.
Both markets will likely keep developing over time.
Ad-based free models may become even more popular among users.
Cost-free entertainment remains attractive to users.
In conclusion, combining premium OTT quality with free access matters.
Blending both models offers better choices to viewers.
Upcoming changes in OTT and free streaming are highly anticipated.